About us!

For 15 years we called our festival Helge Å Festival (after the river running straight pass the area), but as we wanted to strengthen our position both in Sweden, but also internationally we dediced to use the slogan "Time To Rock" as our name instead. So in 2022 we became "TIME TO ROCK FESTIVAL".
Our goal is to deliver the perfect blend between, rock, blues, classic hard rock and heavy metal.

Our basic idea is that we want to deliver a festival the way WE want to experience it.

We want a cozy and laid back athmosphere and a close relation between us, the organizers and the festival audience. We also find it important that our audience can feel close to the artists as well, so we aim to optimize the festival experience and avoid an overcrowded festival area.  Congestions is another thing that we don't like, so we work hard to have as short queues at the main gate, the bars, the food trucks, merchandise stands etc. We like space!  We want our audience to feel that they are the center of the universe when they spend a weekend with us!

Time To Rock has been called the nicest and coziest festival in Sweden and we believe the secret is our good level of service, beautiful location at the shores of Helge River and the familiar athmosphere. We will fight hard to live up to that and together we can make the best festival ever in 2024! Welcome!